It sounds an awful lot like 3rd Voice and other "annotation" engines that run 
under IE. In this case the annotations are made by M$ and not a group of 
"like minded" individuals. 3rd Voice was discussed on the Cluetrain Manifesto 
site (I think or maybe on another site that talked about Cluetrain...)

Its to be expected. M$ sees it self as a content provider now. Its just 
coming up with more ways to deliver consumers to its content or its partners 
content.

Jack