This seems like it's all about Windows...

http://ces.gizmodo.com/intels-150-hdmi-stick-turns-any-tv-into-a-windows-desk-1678550370

...but when you get to the end, you see this:

"The Wall Street Journal says it'll hit by the end of Q1, with a Linux 
version also available for $90."

And links to these pages...

http://blogs.wsj.com/digits/2015/01/08/intel-unveils-pocket-size-computer-that-plugs-into-tvs/
http://www.intel.com/content/www/us/en/compute-stick/intel-compute-stick.html

...which confirm the claims (except it's $89, not $90).

Mike