There was an article about this last Friday in the Star & Tribune. Interesting statistics for the Twin Cities:


Subchannels could play a significant role in the Twin Cities because 
333,000 households have no interest in coughing up $100 a month for 
cable or satellite. That number represents 19 percent of the population, the highest share for any major metro in the United States. (The 
average "antenna only" number in the other top 15 U.S. markets is 9 
percent.)
That's up slightly compared with the pre-digital era. But that group 
could get larger as more local viewers cut the cord on their cable and 
discover options on free TV. According to Tom Glynn, KSTP-TV's research 
director, about 54 percent of Twin Cities households subscribe to cable 
and 28 percent use a satellite dish.
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